SERVICES
BRANDING & IDENTITY
[Re]define a singular sound that embodies and elevates the past, present, and future of your brand.
WHY:
Music creates an engaging emotionally charged, and memorable context for communicating ideas. Our brains are programmed to recall those ideas when we hear their music context, complete with emotional connection.
Think of the potential for brands, both new and legacy, waiting to be made more striking, singular, and memorable through this strategic implementation of music & memory.
WHAT WE DO
SONIC BRAND STRATEGY:
Through a careful analysis of audience archetypes, the Fulton Street Sonic Brand Strategy distills unique virtues & personality into an emotional palette that can be expressed musically.
TONAL ATLAS METHOD:
Our Tonal Atlas Method is a proprietary visual style guide that maps a brand’s hero emotions to a constellation of existing musical references and yet-to-be-created possibilities. Using this tool insures that all sonic design choices allign with a distinct musical identity.
MNEMONICS &
AUDIO LOGOS:
Make an identity or idea memorable in seconds. A mnemonic is a memory trigger that encapsulates an idea within a melodic phrase. It can imply the virtues of an organization, the steps of a process, and beyond. Made infectious through a potent melody, mnemonics make ideas stick, and recall simple.
An audio logo meshes seamlessly with logo animations and motion graphics, making visual identities more impactful. Audio logos carry the brand voice in the absence of a graphic logo, especially in audio-only mediums.
CUSTOM BRAND CATALOG:
To stay visible in a global marketplace, brands produce vast amounts of multimedia content. The struggle lies in balancing quality with cost while ensuring that each asset contributes to brand equity and recognition.
Our solution: a catalog of exclusive custom music, written & produced for the brand, and blanket license for unlimited use.*
Built with our Tonal Atlas Method and Sonic Brand Strategy, this catalog embodies the full range of the brand voice, with music selections to match any use.
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