Boom Bap is a part of the life blood of FSMG. Artists like Madlib, JDilla, and DJ Premier are heroes a lot of us have in common, so when the team at Nike NYC tapped us to collaborate on this film and referenced the godfathers of Boom Bap, needless to say we were HYPED.
We began by sending album tracks from our own B.Keyz, The Lesson GK, Xucrut, Deraj, Jerk, and Isak Gaines as potential options. While a lot of these album cuts worked well, the creative team was curious to hear what some custom music scored to the picture might sound like. In true Fulton Street fashion, we hired the artists who were authentically making records in this genre to create something custom.