OBJECTIVE:

• Create an elegant, minimal, cinematic underscore for the Mazda CX-50 film.

• The music should have a feeling of mystery, surrealism, and dreaminess.

• There arc of the music should begin subtle and minimal, and then build through the chapters of the story to a final climax, highlighting the reveal of the Mazda CX-50.

PROCESS:

We began by parsing out a few musical lanes to explore that would satisfy the creative direction. In our first round we considered directions that leaned toward a more traditional cinematic route, some that blended elements of pop production with the drama of cinematic scoring, and a few that just felt cool and vibey in a lo-fi rock category.

We put our Artist Roster on it and soon had a batch of compositions that explored all of the creative directions discussed. We booked a studio and hired a string quartet to bring real strings to the compositions that called for it.

This first round of demos was well received by the agency and the brand, but a few more creative directions came to mind upon hearing the compositions we delivered.

In the second round we leaned a lot more toward a pop direction, exploring trap, trip-hop, and psychedelic rock vibes as an alternative to the first round.