Harnessing Music To Commit Brands To Memory.
People buy with their hearts not their heads. So how can the power of music shape the emotional impact a brand has on their customer?
You don’t own your brand, your audience does. So how can music shape the way your brand is remembered by a super-fan?
An intentional and coherent music strategy creates impactful and enduring activations for an audience.
Such a strategy employs what we know about music’s ability to shape memory and align brand ethos with audience values. It does so deliberately and cohesively, with every interaction reinforcing brand position. Just as with a visual aesthetic, repetition of a musical aesthetic unifies audience perception, and generates an identity that is not only memorable, but worth remembering.